Canberra Bus Stop

A brand can leverage itself of an association with the Canberra bus stop for multiple reasons. The Canberra bus stop is very iconic to Canberran’s and to people who may have visited the nation’s capital, thus showing a sentimental connection with people. If a brand is able to captivate an audience through design or emotions, they have an advantage over brands on creating a success product/service. People are often emotional in their purchases, which makes them highly irrational. For example, if someone was travelling interstate and saw a T shirt with an object from their hometown, it would usually be met with a reaction. Secondly, these bus stops have a unique design, that has been used for different artistic purposes, including art competitions, mugs, and T-Shirts. The usage of the creative design of the Canberra bus stop can allow for the associated brand to gain exposure as people will appreciate their artistic uniqueness. The danger however, with creating an association with the bus stops in Canberra is the limits that get placed on the brand. No longer can they really be relatable to anyone but someone from Canberra. The brand no longer makes much sense without the context.